Category: Press Release

Press Release: Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

Today, Old Forester has announced that in celebration of National Repeal Day (Dec. 5), Old Forester Distilling Co. will offer consumers nationwide the chance to purchase a rare bottle of Old Forester President’s Choice – a release that is typically only available for sale in-person at Old Forester Distillery and select Kentucky retailers. Making this the brand’s first-ever national sweepstakes for one of its most sought-after limited releases.

Fans can enter the sweepstakes starting at 9 a.m. ET on Thursday, Dec. 2 through 5 p.m. on Friday, Dec. 10 here* on the website (Florida and New York residents must enter here). All winners will be chosen on Dec. 13 and will receive an email notifying them of their win and will have a bottle of Old Forester President’s Choice reserved at the Old Forester Distillery in their name. Winners will have until Saturday, January 29, 2022 to pick up their bottle in-person at Old Forester Distillery. This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation.

You can read the full press release from the distillery below.


Image courtesy of Old Forester Distilling Company

Old Forester Celebrates Repeal Day with First-Ever National Sweepstakes

 

Louisville, Ky. (December 2, 2021) – In celebration of National Repeal Day, Old Forester Distilling Co is offering consumers nationwide the chance to win the opportunity to purchase a rare bottle of Old Forester President’s Choice.

It’s the first time the distillery has offered a national sweepstakes for one of its most sought-after bourbons. 

“It’s often difficult for consumers to buy President’s Choice unless they happen to be at the distillery on the day it’s released,” Master Taster Jackie Zykan said. “We continue to look for ways to improve our systems to share these special bottles with our fans, and we believe this new approach can help us achieve just that.”

People who enter the sweepstakes are seeking to win the opportunity to purchase one bottle of President’s Choice. Consumers may enter the sweepstakes starting at 9 a.m. Dec. 2 through 5 p.m. December 10. 

Consumers in New York and Florida may enter here; consumers in all other states may enter here 

Winners will be chosen at random and notified on Dec. 13. Potential winners have the opportunity to purchase this special bottle from the Old Forester Distillery. 

President’s Choice is a single barrel expression and among the finest whisky made by Old Forester, the only bourbon brand to exist before, during and after Prohibition — and made by the same Brown family of Louisville, Ky. 

December 5, 1933, was the day Prohibition was repealed — a moment now celebrated annually.

The traditional release of President’s Choice dates back to 1890 when founder and president George Garvin Brown presented the first iteration of President’s Choice to the Governor of Kentucky.

This year, fifth-generation Brown family member Campbell Brown, with the guidance of Master Taster Jackie Zykan, selected the single barrel for release. Brown is chairman of Brown-Forman Corporation. 

Old Forester President’s Choice retails for $179.99 in limited quantities.

Notes:

Aroma: On the nose, this barrel expresses itself as sweet and inviting with notes of creamy milk chocolate, baked apple and complemented by touches of toasted coconut and brown sugar.

Taste: The palate opens up beautifully with bright caramel that transitions to robust spices.

Finish: The bold and balanced flavor profile is followed at the end by notes of sweet vanilla cream and fresh anise to round out a lengthy clean finish of President’s Choice.

 

About Brown-Forman:

For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”

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Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

 


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Press Release: Buffalo Trace Distillery Releasing Weller Single Barrel Bourbon

Today, details have been shared about the next limited release in the wildly popular Weller line out of Buffalo Trace Distillery. This is a 97 proof (48.5% ABV) single barrel bourbon. These bottles are also sure to be one of this year’s unicorns to hope for in your local liquor store raffles. Don’t expect to just find one hanging out on the shelf without a hefty markup from the SRP of $49.99 for this 750 ml bottle!

You can read the full press release from Buffalo Trace Distillery below.


Images courtesy of Buffalo Trace Distillery

FRANKFORT, FRANKLIN COUNTY, KY (May 19, 2020) A Weller Single Barrel offering is the latest addition in the storied Weller bourbon line from Buffalo Trace Distillery.  Bottled at 97 proof, the Weller Single Barrel will be an annual release, starting this Summer. 

“Many of our Weller fans have been asking for a single barrel bourbon for quite a while, and we’ve planned for this addition for a number of years, so we’re excited to be able to make this happen, said Joshua Steely, marketing manager, bourbon. “Our rye bourbon mash bill has a variety of options, like Buffalo Trace, Eagle Rare, Stagg Jr. George T. Stagg and E.H. Taylor, Jr. bourbons, so it’s nice to be able to offer some variety in our wheated bourbon mash bill as well.”  

            Tasting notes for the new expression describe the new Weller Single Barrel as having a nose of cherry and mint, fading to vanilla.  Caramel and baking spices with hints of cocoa explode on the palate, with a finish of cinnamon, coffee, and a hint of pepper.

            Weller Single Barrel joins the Weller line up of Weller Special Reserve, Weller Antique 107, Weller 12 years old, Weller Full Proof, Weller Craft Your Perfect Bourbon, and William Larue Weller, which is part of the Antique Collection, released each fall. 

The Weller Single Barrel will be available starting in June this year, and although the offering will be limited, it will be released once per year.  The packaging will contain a cork stopper, like the Weller Full Proof Bourbon released last year.  Suggested retail pricing is $49.99.


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Press Release: Buffalo Trace Distillery Releases Colonel E.H. Taylor, Jr. 18 Year Old Marriage

Today, details have been shared about the next limited release in the wildly popular Colonel E.H. Taylor line out of Buffalo Trace Distillery. The “18 Year Marriage” release consists of a batch of barrels containing 3 Buffalo Trace mash bill recipes: wheated bourbon, rye bourbon #1 and rye bourbon #2. This is a 100 proof (50% ABV) bottled in bond bourbon. These are sure to be one of this year’s unicorns to hope for in your local liquor store raffles. Don’t expect to just find one hanging out on the shelf without a hefty markup from the SRP of $69.99 for this 750 ml bottle!

You can read the full press release from Buffalo Trace Distillery below.


Images courtesy of Buffalo Trace Distillery

FRANKFORT, FRANKLIN COUNTY, KY (May 5, 2020) – Buffalo Trace Distillery continues its homage to former Distillery owner Colonel E. H. Taylor, Jr. with a special release 18 year old bourbon whiskey which is a marriage of three mashbills, two rye bourbon mashbills and one wheated bourbon mashbill. 

This 100 proof Bottled-In-Bond small batch bourbon was put into barrels in 2002. Barrels chosen for this special batch release matured using one of three Buffalo Trace mashbill recipes; wheated bourbon, rye bourbon #1 and rye bourbon #2. The whiskey from these 18-year-old barrels was married together to make this limited edition offering.

Tasting notes describe this bourbon as having a nose of vanilla butter cake, a taste of caramel and cinnamon, and a finish of toasted oak, cinnamon, and a hint of spearmint.

The Colonel E. H. Taylor, Jr. collection was first released in early 2011 and several subsequent releases such as Single Barrel, Barrel Proof, Straight Rye Whiskey, and Small Batch Bourbon have followed.  A previous limited release, E. H. Taylor, Jr. Four Grain Bourbon, was named World Whiskey of the Year by renown whiskey reviewer Jim Murray in 2018.

Like some of the previous releases, this one-time-only bottling of E. H. Taylor, Jr 18 Year Old Marriage is very limited.   Also consistent with past releases, this bottle displays a vintage label and is offered inside a distinct canister reminiscent of Taylor’s whiskey package from over one hundred years ago. These six bottle cases will be shipped in an impressive wooden box first used for the Cured Oak release in 2015.  The boxes are modeled after the wooden crates used by Taylor to transport goods during the days before Prohibition. 

            Colonel Edmund Haynes Taylor, Jr.  is widely considered one of the founding fathers of the bourbon industry, fighting for the Bottled-in-Bond Act of 1897, nearly three decades after he purchased the distillery that is known today as the Buffalo Trace Distillery. During his time, Taylor implemented several innovative methods still used today by Buffalo Trace, such as climate controlled aging warehouses. In addition to his bourbon interests, Taylor had political ties. He was the great-nephew of President Zachary Taylor and elected the mayor of Frankfort, state representative to the Kentucky General Assembly and a member of the State Senate.

            This special bottling of Colonel E.H. Taylor, Jr. 18 Year Old Marriage Bourbon Whiskey will be available starting in June in limited supply.  The suggested retail price is $69.99 per 750 ml bottle. 


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Press Release: Buffalo Trace Distillery Announces Experimental 12-Year-Old Wheated Bourbon Release

For the first experimental collection release for 2020: Wheated Bourbon Aged Four Years, Cut with Water, Aged Eight More Years. You can read the full press release from Buffalo Trace Distillery below.


Images courtesy of Buffalo Trace Distillery

FRANKFORT, FRANKLIN COUNTY, KY(April 23, 2020) Buffalo Trace Distillery is releasing its first experimental whiskey for 2020, a wheat recipe bourbon aged for four years, cut with water, then re-barreled and left to age for another eight years. 

The barrel, filled with Buffalo Trace’s wheat mash recipe and entered into the barrel at 114 proof, was put away to age in one new barrel on Dec. 10, 2007. After four years of aging in Warehouse C the barrel was removed, the bourbon was cut with water to lower it down to 100 proof, and then put back into the same barrel and left to age another eight years in the same warehouse. 

Although unusual to interrupt the aging process, the distilling team at Buffalo Trace is pleased with the results.  “We’ve always known water was a necessary component in making whiskey,” stated Master Distiller Harlen Wheatley. “This experiment helped us to understand how important a role water actually plays in whiskey production.  The result of this experiment led us to a bourbon that is actually one of my favorite experiments.” 

Wheatley describes this bourbon as having a “nose that is sweet and floral, with notes of oak, vanilla, and a bit of leather. There’s a really smooth creamy mouthfeel here.  The taste is a pleasing balance of butterscotch, honey, and wood with a crisp finish.” 

This is the 23rd  experimental release from Buffalo Trace Distillery, having started with its first experimental release in 2006. In total, there are more than 25,000 experimental  barrels of whiskey aging in the warehouses of Buffalo Trace Distillery, the largest number of experimental barrels ever held in inventory at the National Historic Landmark Distillery, and most likely the world. Each experimental barrel has unique characteristics that differentiate them in distinct ways. Some examples of experiments include unique mash bills, types of wood, and different barrel toasts. Buffalo Trace also has an experimental warehouse, Warehouse X, which is designed to explore the extent of environmental influences on the flavor profiles of whiskey.

The Experimental Collection is packaged in 375ml bottles, and each label includes all the pertinent information unique to that barrel of whiskey. These whiskeys retail for approximately $46.99 each and will be available in May.  Experimental Collection releases are generally quite small and have limited availability.


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Press Release: Buffalo Trace Distillery Announces Blanton’s Gold will be Available in the U.S.

I’ll admit, when I received the press release from Buffalo Trace today, I felt a little excited and a little apprehensive about what I was about to read after the headline. You see, Blanton’s Gold has been one of those export-only bourbons that I keep on my list of bottles to seek out when I travel abroad. For the past several years I almost always find it in a bar, if not in a liquor store, every time I visit Japan. I now have an affinity for the 100-plus proof bourbon category, and Blanton’s Gold was a nice treat to be able to pickup when I am outside of the U.S.

Though, I am excited at the chance that I may be able to have an occasional pour of Blanton’s Gold at a bar inside the U.S. in the future, I hold almost no hope for being able to find a bottle for purchase on the shelf in my market. With it being a once per year, very limited release, I’m going to say this release will definitely become one of those bottles that gets lumped in with the annual BTAC raffles selling at higher than the SRP of $120 for the foreseeable future. I only hope that I continue to have good luck in finding this treat of a bottle in the export market during any future travels abroad. Keep your eyes peeled when this one comes out, maybe you’ll get lucky and have the chance to grab a bottle yourself. You can read the full press release from Buffalo Trace Distillery below.


FRANKFORT, FRANKLIN COUNTY, KY (Feb 27, 2020) Fans of Blanton’s Single Barrel Bourbon have long asked for the Gold Edition to be available in the United States. This summer those bourbon lovers will get their wish. Available as a limited release in 2020, Blanton’s Gold will be released once every year in the U.S.

This is the first time the Blanton’s Gold Edition has been made available in the U.S. Previously the only version of the Blanton’s Single Barrel Bourbon available to fans stateside was the Original Single Barrel, bottled at 93 proof. While Blanton’s Original will still be available, the Gold Edition is now joining the ranks. 

“We’ve seen Blanton’s soar in popularity over the last few years, and fans have asked us for the Gold version in the U.S. too,” said Kris Comstock, senior marketing director. “We’re thrilled to fulfill their requests this summer.” 

The 103 proof Blanton’s Gold Edition is the same recipe as Blanton’s Original, but the proof is greater.  The bottle showcases a horse and jockey atop its stopper, in various poses to mimic running a horse race. The eight different horse and jockey stoppers feature a letter that collectors save to spell out the brand name “B-L-A-N-T-O-N-S.”  The horse and jockey on the Gold Edition is gold in color.

Tasting notes for Blanton’s Gold describe it as having a nose marked by honey, heavy rye, dried fruits, vanilla, and chocolate. The taste is described as full and rich, marked by apricot, butter, pepper, light honey, and oak. The finish has been called long, with toffee and apple, developing on pecan and caramel.

Blanton’s Single Barrel Bourbon is the world’s first single barrel bourbon, created in 1984 by Elmer T. Lee. Named after former distillery president Colonel Albert B. Blanton, Elmer recalled how Colonel Blanton would handpick “honey barrels” from the center cut of Warehouse H for the many parties Blanton held.  Many years later, the Distillery called upon Elmer to create a new bourbon in 1984 and Blanton’s was born – the world’s first single barrel bourbon.

Today, Blanton’s Single Barrel has become one of the most revered and award-winning bourbons on the market.  The Blanton’s Gold Edition was the second version created, after the Original 93 proof.  Gold will be available in the U.S. on a very limited basis for a suggested retail price of $120.  For more information on Blanton’s Gold Edition visit www.blantonsbourbon.com.


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